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AFP is a certification platform focused on ingredient transparency, additive-free standards, and clearer ingredient labeling.
We help consumers identify products that align with transparent ingredient practices while enabling brands to communicate their commitment to ingredient clarity and transparency with confidence.

The AFP seal helps consumers easily identify products that align with additive-free standards and ingredient transparency.
Our mission is to simplify product recognition and empower consumers to make more informed purchasing decisions.
AFP was created to support ingredient transparency and encourage greater awareness around packaged food products.
We believe clearer labeling and informed consumer choices can help drive demand for more transparent food standards.

Products submitted for AFP certification may undergo ingredient and labeling review to help maintain compliance with AFP certification criteria and additive-free guidelines.
Consumer Confidence
The AFP seal helps consumers more easily identify products that align with additive-free standards and feature clearer ingredient labeling.
Interested in certifying your products? Learn how AFP certification can help support consumer confidence and communicate your brand’s commitment to ingredient clarity

AFP certification helps brands communicate additive-free standards with transparency and consumer trust.