Ask about introductory certification opportunities for emerging brands.

AFP is a certification platform focused on ingredient transparency, additive-free standards, and clearer ingredient labeling.
We help consumers identify products that align with transparent ingredient practices while enabling brands to communicate their commitment to ingredient clarity and transparency with confidence.
AFP-certified products are periodically reviewed to ensure ongoing ingredient transparency and compliance with our certification standards.
If product formulations or ingredient information change, products may require reevaluation to maintain their certification status.
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The AFP seal helps consumers easily identify products that align with additive-free standards and ingredient transparency.
Our mission is to simplify product recognition and empower consumers to make more informed purchasing decisions.
AFP was created to support ingredient transparency and encourage greater awareness around packaged food products.
We believe clearer labeling and informed consumer choices can help drive demand for more transparent food standards.
If you think you have an healthy natural product, and would like to be part of our members; go to the “Be part of AFP” page. Learn how to be part of our community and your product can obtain the “AFP” certification if your product qualifies.

AFP certification helps brands communicate additive-free standards with transparency and consumer trust.